at a 3.08x return
for one artist
about 8x the benchmark
on my own marketing
Three things, one job: make growth actually happen.
Most marketers pick one of these lanes. I run all three, and ship them. I don't hand off the hard parts: I design the strategy, build the systems, and make the content, then own the result.
Marketing & Growth Systems
Campaigns, CRM and lifecycle automation, lead engines, social channels, and tour marketing for national artists, built to move a number, not fill a deck.
- Paid social
- Social media management
- CRM automation
- Lead funnels
- Tour marketing
Content & Creative Production
I shoot and I edit, short-form, brand films, photography, on Sony cinema and mirrorless bodies (FX3, A7 IV, A7R III), cut in Premiere Pro. The same eye behind productions that earned an Emmy, RIAA Gold, and Tellys.
- Sony FX3 / A7 IV / A7R III
- Premiere Pro
- Photography
- Short-form
Builder / AI-Directed Products
Websites, AI voice agents, automations, web apps. I point AI tools at a problem and ship the thing, no dev team, no waiting.
- Web apps
- AI voice agents
- Automations
- Websites
Proof, not adjectives.
Lee Greenwood & Don McLean
I run social and tour marketing for two legends, creative rollout, paid media, audience strategy, and the social channels their fans live on, working inside their teams, their brands, and their approval chains. I also support socials for George Jones, Kid Rock's The Detroit Cowboy, and more. Real budgets, real names, no room to miss.
ResultOwn creative rollout, paid media, and social across accounts reaching millions of followers, run inside the artists' teams, not alongside them.
High-stakes work, with names you can look up.
Grew a business to $150K on marketing alone
I grew a landscaping company to $150K with a team of four, not by mowing faster, but by building the marketing and sales engine that brought the work in. Demand, pricing, retention: I learned it running the P&L myself.
ResultOwned demand, pricing, and retention myself, no partner, no franchise, just the P&L.
by marketing alone
PHR Creations
Where I've run the full playbook, strategy, automation, and content, for other businesses and artists, not just my own. The clearest proof of what I can do inside a company, at someone else's direction.
ResultSame playbook, someone else's business, strategy, automation, and content, shipped end-to-end for outside clients and artists.
The receipts.
Awards, campaigns, and coverage, for artists and productions you can look up.
Certified & Awarded
Everything in one frame, an Emmy, a Telly, a Billboard #1, and RIAA plaques from Gold to 6× Platinum: Don McLean’s “Vincent” and “American Pie,” Lee Greenwood’s “God Bless the USA.” Fifteen years, one wall.
Emmy Award
An Emmy for my work on George Jones: Still Playin’ Possum, a production that aired coast to coast. National TV, national standard.
RIAA 2× Platinum & Billboard #1
Onstage with Lee Greenwood the day “God Bless the USA” was certified RIAA 2× Platinum, with its rock version sitting at #1 on Billboard.
Telly Awards
Telly-Award recognition for producing and directing Don McLean’s 50th Anniversary American Pie tour film, and for the Appalachia Rising flood-relief telethon.
MTV Award Nomination
On the team behind The Day The Music Died, nominated for Best Music Documentary at the MTV Movie & TV Awards.
An All-Star Salute to 90s Country
Forty-plus ’90s country legends, one stage, one national broadcast, and I worked the floor for all of it at the Von Braun Center.
Nashville Walk of Fame
The day Don McLean got his star. I shot and filmed his entire Music City Walk of Fame induction, start to finish.
Kid Rock's Detroit Cowboy
Ran full photo and video for the grand opening, Steve Doocy of Fox & Friends and Riley Green in the room.
Tracy Lawrence & Friends
Behind the camera for a sold-out CMA Fest at Ascend Amphitheater, Riley Green, Chris Young, Maddie & Tae, Charles Esten, and surprise sets from Randy Houser and Lee Greenwood.
Eric Blankenship, Opry Debut
Shot his first-ever set on the Grand Ole Opry, the most famous stage in country music, alongside The Isaacs.
Bible Promotion Video
Shot it, cut it, shipped it: the Lee Greenwood and John Daly promo film for Lee’s signature Bible.
Songs & Stories of Dean Dillon
Helped market the Dean Dillon tribute, George Strait, Vince Gill, and a stage full of legends. It became the highest-grossing event in Von Braun Center history.
God Bless the USA, Rock Version
Drove the content and promotion behind the rock version of “God Bless the USA”, straight to #1 on Billboard’s rock chart.
Keepin' It Country Jam
Ran day-of execution and marketing for the annual Daryle Singletary tribute at the Nashville Palace, Jamey Johnson, Rhett Akins, and more.
Scotty's Vodka
Rebuilt a national spirits brand’s site, faster loads, a cleaner path to buy, and a store locator that actually helps people find the bottle.
HVAC company website
Multi-page build with financing, service-area pages, and local SEO, engineered to book free estimates.
57-page site + job-tracker app
A full website plus a Supabase-backed app the crew runs the whole operation on, jobs, hours, materials, PDF exports.
Editorial photographer site
17-page luxury build with a blog and location SEO clusters for DC, Maryland, Virginia, and NYC.
Language-school website
Class listings, instructor profiles, and an enrollment flow for a Maryland Spanish & Latin-dance school.
Local service website
Schema, blog, and service-area pages tuned to win local search across Montgomery County.
I ship real systems, by directing AI.
How I build: I'm not a software engineer, I'm an operator who directs AI the way a director works with a crew. I define the problem, spec the system, review every output, test it, and push it live. Everything below was conceived, directed, and shipped by me.
AI Voice Agents + CRM Automation
AI phone agents that qualify leads and book appointments on their own, wired into a full CRM follow-up engine. A machine that turns a click into a booked call.
- Answers & qualifies inbound calls 24/7
- Books straight into the calendar
- Runs SMS + email follow-up until they reply
Job-Tracker App
A database-backed app a client runs their whole operation on, built to kill the spreadsheets and the guesswork.
Money Hub
A live dashboard I built to see every dollar in one place. Real data, no spreadsheets.
The Patriotic Duck
A Shopify store I built and launched end to end, product to checkout, then ran the Meta ads that drove the traffic.
Marketing Toolkit
Boxed my own playbook into a system I can run again on any account.
& more shipped
Content trackers, a Drive photo-filer, cold-email systems, client sites, whatever the problem needs.
Fifteen years of building. Ready to build with a team.
I started my first business at 11, a DJ, photo, and video outfit I built because I wanted to make money and no one was going to hand me a job.
I later built a landscaping company I grew to $150K with a team of four, not by mowing faster, but by building the marketing and sales that brought the work in. That's the same skill I bring to tour marketing for national artists Lee Greenwood and Don McLean, and to PHR Creations, the client practice where I've proven it works beyond my own projects.
Today I build most of what I run by directing AI, CRM automation, AI voice agents, full-funnel systems, so I ship the output of a whole team on my own.
I never went to college. I got a fifteen-year, hands-on education in what makes people act.
I've spent those years being a one-person marketing department for my own projects. What I want now is to bring that range to one company and one team, to commit to their goals and do my best work as part of something bigger than I can build alone.
How I can help.
A full-time seat
The main thing I'm looking for: a company to commit to, where I can go deep on one mission instead of wide across five, marketing, growth, and automation, in-house and all-in.
A leadership role
Building and running the marketing and growth function for a team that wants an operator who ships, not just strategizes.
One team, all-in
I'm not looking for freelance or agency work, I want a full-time seat where I own the outcome and go deep with one team.